7 Top Tips To Keep Your Canine Cool This Summer

canine cool

It’s ‘officially’ summer on June 21st and with the temperatures rising this can cause a lot of discomfort for all of us, including our canine friends.

Don’t get fooled by their running and excitement! Here are 7 top tips on keeping your dog cool and contented this summer season.

1. Thirsty Canine

When we go for a walk on a hot day, you can agree with me that most of us will remember to pack bottled water before we even tie our shoes.

How many of us remember to carry some for our dogs? Not many, right? Well it is important to carry water for our canine friends as it is to carry ours.

On a hot day walk, you dog frequently gets thirsty. Consequently, stumbling across a pothole of stagnant water, serves as a recipe for invitation to take a lick.

What we do not know, however, is how long the stagnant water has been laying around. In addition, the longer the water has been on the pothole, the higher chances are that it is infested with microbial organisms that can cause infection upon consumption.

We, therefore, should always remember to carry water for our canine friends next time we take them out for a walk.

2. Screen Me Up

Sunburn is not just a condition experienced by humans. The intense sun rays also penetrate on the surface of the skin of our pets, and can cause sun burns.

Consequently, it is advisable to apply some sunscreen on the surface of your canine to prevent them from experiencing effects of sunburn.

If you’re having trouble finding a canine-specific sunscreen, look for one that’s safe for human babies or sensitive skin.

Canine

3. I’m Coming With You!

Do not leave you dog in the car on a hot day please. When packed under the sun, temperatures inside your car increase drastically.

Should it happen that you have left your dog inside the car, the escalating temperature takes a toll on them, and they begin to develop signs and symptoms attributed to heat stroke.

In case one is not around to remedy the condition, this high temperature is serious and could lead to death of your canine friend.

Canine

4. Exercise Time

As much as we would like to keep our dogs in shape, it is important to limit the amount of exercise we expose them to, especially during hot seasons.

Exercises have a tendency to increase our body temperature, a situation which is worsen by high environmental temperature conditions.

If not checked, the rapid increase in temperature can endanger dogs.

Canine

5. Shade For me

To prevent your dog from being exposed to high environmental temperature conditions, it is important to constantly be on the lookout as to whether your dog is under shade or not.

In addition, ensure you always have your dog walking in the shade whenever you are walking on the streets.

Canine

6. Yum, Frozen Treats

Chilled treats such as ice provide for a micro cool environment that temporarily lowers the body temperature of your dog.

Temperature gradient is established between the body parts in contact with the cold treat, contributing to a drop in body temperature.

Canine

7. That Breeze Feels Good

Just like in humans, fans have a cooling effect on the surface of the body of your dog.

When cold air is blown across the body surface, it carries along with it heat energy, consequently lowering body temperature.

This can be the perfect go to if your furry friend is getting to hot.

Canine

What To Look Out For

Here are some keys signs to look out for if your dog looks like he’s getting too hot:

  • When your dog starts breathing and panting rapidly, especially on occasion you do not normally consider strenuous to your dog
  • When your dog salivates excessively, and in some cases the saliva is relative thicker, it is a sign that the dog is struggling to reduce its body temperature
  • Fatigue and depression – your dog may start to show signs of withdrawing from activities that in most occasions excite them
  • Muscle tremors which may at times also lead to staggering

Heat stroke, just like in humans, can be catastrophic and even lead to death of your favorite canine.

Upon noticing signs and symptoms of a possible heat stroke, one should try to provide external means to cool your dog. For instance, a wet cloth can be rubbed on the belly or under arm, or even under the groin.

At times fanning can work too. However, if the condition is not lessening or appears to get worse, kindly contact a licensed veterinary officer.

It is, therefore prudent to put in motion practices that will not only keep your dog cool during summer, but also maintaining your preferred health standards.

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Promote Your Dog Groomers In Preparation For Bring Your Dog To Work Day

‘Take Your Dog To Work day’ is just a few weeks away (on June 24th to be precise), and no one wants to bring a scruffy looking, smelly dog to work. This is the ideal time to come up with fresh new ideas to promote your dog groomers.

Of course, as a pet professional you have a few other things on your plate. For example hiring more staff to handle all the clients coming in, buying more supplies, organizing your dog groomers for the take your dog to work day as well as overseeing the day-to-day operations.

This is one of the busiest times of the year for groomers. However, as a grooming business owner, you must understand the critical role that marketing plays in the ongoing health of your business. And with the take your dog to work day approaching it is the right time to take your marketing strategy a step further to keep a steady stream of new clients coming in, and existing clients coming back for more.

With this in mind, here are some of the essential marketing tips for your dog groomers in preparation for bringing your dog to work day.

Social media

Schedule a couple of social media updates ahead of time to post in the coming weeks or days as we approach the take your dog to work day.

Post some inspiring content about dogs, for example, how to be kind to animals or more exciting ask your fans to share photos of their dogs in their best outfits.

This could stir a whole series of images with tips on how your clients should dress their dogs.

Be sure to include some of your products or services, but do not make it all about your pet business since you want your followers to click the like, share and re-tweet buttons so be sure to include some fun and non-promotional tips.

dog groomers

Give a little something extra

To the days leading to take your dog to work day, give away some goodies, such as dog biscuits, leashes, stickers, magnets, calendars, and pet food can covers, printed with your business logo and theme color also include your business name, physical address, phone number and email address.

This will advertise your dog groomers and will go a long way to let your clients know you appreciate their business.

Prepare the ‘take your dog to work’ offers

This is a great time to have promotional offers. You can provide an early bird discount for your clients.

This is where clients have to book a grooming appointment. The earlier the booking, the more the discount while last minute booking has no cuts or even quite pricey.

As a groomer, this will make your job easier, as you get to plan. You could also set up some attractive displays of your bestselling dog treats, and mix in some pet toys, or consider a Buy one Get one Free Offer, or offer free baths and bulk discounts on your dog groomers.

dog groomers

Write a blog post

With the upcoming pet holiday, it’s time to write an intriguing blog post. Go for topics such as ‘Do and Dont’s of Take Your Dog to Work Day’ or ‘Take Your Dog to Work Day Tips’ or even better ‘how to prepare your dog for grooming’.

Blog posts are excellent for SEO marketing, they boost your brand as well as increase your business visibility on the internet, and it also shows that your grooming business cares about your client, which in return will building, trust and like factor.

Publications

Newspapers and pet magazines are always on the lookout for fresh content.

Approach any of these publications and write exciting content about dogs, incorporate the take your dog to work day, involve the community plus your grooming business which is in the same local area.

Consider marketing your shop in smaller local newspapers. Community newspapers are cheaper and can reach more targeted audiences as compared to larger publications. Chances are they will run your story; this will give a big boost to your grooming business.

dog groomers

Send out newsletters

Newsletters are a great way to stay in touch with existing customers. Newsletters should contain important dog news, tips answering client questions and fun dog related stories.

You could also give reasons why you need to groom dogs for the upcoming take your dog to work day. A regular and well-written newsletter will allow clients know you at a personal level and as a friend.

A newsletter will also help you get referrals from your clients when friends ask for pet grooming recommendations.

Send a handwritten note wishing your clients happy ‘take your dog to work’ day

Send some adorable dog-themed thank you cards to appreciate your best clients for their business. The card can also include business contact information.

Write them a handwritten thank you card, wish them a happy ‘take your dog to work’ day and tell them how much you love looking after their pet.

Remember to mention the pet’s name and even include the pet’s favorite cookie in the envelope. Also, remind them of their next appointment.

 

Let your clients know your dog groomers opening hours

One overlooked part of marketing is to keep customers in the loop of your opening hours. This is especially important ahead of a pet holiday like take your dog to work day.

There is nothing worse than clients desperately searching your website for information about your opening hours or having clients turn up at your door when you are closed. So, ensure your clients know your opening hours.

You can put a sign on the door with your Opening Hours in the week leading up to the take your dog to work day. Post an update on your social media networks. Update the Opening Hours on your outgoing voicemail message and your Website.

Email your clients in the week leading up to the dog holiday to let them know of your opening hours. Make sure this gets done well ahead of time as clients may have to make alternative plans if you are closed.

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The Pawfect Dog Dad Gifts for Father’s Day

dog dad

Anyone can be a pet owner, but it takes someone special to be a dog dad (or mom)! And because Father’s Day is just around the corner – June 17 to be exact, you might be wondering what you can give the dog dads in your life.

Lucky for you, we’ve done the hard bit by researching the best gifts for dog owners. Check out these pawfect dog dad gifts for Father’s Day.

Dog Dad Shirt

Some people think giving shirts as a gift is terrible. But it really depends on the print, as well as the person getting the gift.

Personally, we think dog dad shirts  like these  are wonderful. They’re practical and you can give a bunch of them to every dog parent in your circle. Or, if you know custom t-shirt printing shops, you can have one printed with your own design.

If you’re feeling generous, you can give 7 shirts, one for each day of the week.

Father's Day

Matching Dog and Owner Apparel

Does he have a lot of dog dad shirts already?

If yes, you can venture outside shirts and give him a hoodie or pajamas. Take it up a notch by buying his furbaby a matching set.

Personalized Sticky Notes or Notepad

Here’s a fun fact for you. Did you know that the average office dude or gal gets  11 messages via Post-it  daily?

So if your guy spends most of his time at the office (when not spending time with his dog baby, of course), why not give him something he can use often and remind him of his best pal at the same time?

Just think how happy he’ll be when he sees a picture of his furbaby every time he has to write a note.

Father's Day

Free Apps

Yes, you read that right. We’re saying you should get a dog dad some free apps for Father’s Day. After all, aren’t the best things in life free?

Okay, that sounds a bit corny, but hear us out.  such as Finding Rover or DogVacay are actually quite useful for dog owners.  Finding Rover , for example, helps families find their lost dogs through a virtual database of canine facial recognition, while  DogVacay  helps dog owners who want to go on vacation find cage-free pet boarding in their region.

Now, if the dog dad you’re giving these gifts to isn’t all that tech-savvy, you can take this opportunity to introduce him to the wonderful world of apps. Yes, you may have given him a free gift but he’ll surely appreciate your thought and effort.

Father's Day

HEPA Filters

Do you know of dog dads who have pet allergies?

While some people would just tell these dog owners to get rid of their furbabies, we know for a fact that there’s a way to  live with pet allergies  without getting rid of your pet.

One of those ways is with HEPA filtration. Aside from removing microscopic allergens, HEPA filters also get rid of indoor air pollutants, which allow homes to retain good indoor air quality.

High-Tech Pet Gadgets

If you’re looking for unique gifts for dog owners that double as the perfect Father’s Day presents, you can go for high-tech pet gadgets.

From wireless, waterproof devices that act as GPS beacons for doggies to home monitors that allow owners to check up on their furbabies while they’re at work, there are so many gizmos out there that are sure to please techie dog dads.

Father's Day

 

Dog Books

What’s the best way to please a dog lover and a bibliophile?

Give them a dog book or two (or more if you want). Now, if you’re not sure which ones are good enough to give as a gift, you can start with  Oprah’s recommendations, which include titles such as Oogy: The Dog Only a Family Could Love and You Had Me at Woof: How Dogs Taught Me the Secrets of Happiness.

Father's Day

Doggie Cufflinks

For a stylish dog dad, you can’t go wrong with doggie cufflinks. They come in all sorts of styles and shapes now, so you shouldn’t have any trouble finding the perfect design.

There are silver ones, gold ones, and even cufflinks made from wood. Just choose something you know he’ll love to wear for formal and semi formal occasions.

Father's Day

Dog Dad and Baby Holiday

Feeling generous? If the dog dad you have in mind is in dire need of a vacation but can’t go because he doesn’t want to leave his precious pup, give him and his baby a vacation.

The great thing about doing it this year is there are so many  dog-friendly destinations  nowadays, you won’t find it a hassle to plan in advance or just in time for Father’s Day.

Dog DNA Test Kit

Is he obsessed with his furry companion’s genetic makeup?

We can assure you, it’s not because he’s being over the top as a dog dad. If he has a mixed breed dog, it’s even more important for him to know its background because there are  specific health issues he may need to watch out for.

For example, Dobermans are at risk for bleeding disorders while certain big dogs are prone to arthritis. Knowing these risk factors can help owners make better choices about their dogs’ diet and other health requirements.

Father's Day

Weird Doggie Gifts

For dog dads who like ridiculous stuff, there are some truly  bizarre accessories  for their furbabies you can gift them with.

From dog tattoos to pet high chairs, pet saunas, and butt covers, you just have to do a bit of research to come up with a weird dog gift an equally weird dog dad will love.

Gifts for Dog Owners: Are You Set for Father’s Day?

Now that you have some ideas as to what to give the dog dad/s in your life, don’t wait until the last minute to get the perfect gift.

And if you’re still looking for gifts for dog owners, don’t forget to check out our blog for more ideas.

Know of dog dads who also have their own pet grooming service? You can give them the perfect Father’s Day gift with the right pet software. Check out  123Pet Software for more information.

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World Environment Day: Simple Ways To Make Your Grooming Salon More Green

World Environment Day is the perfect time to remind ourselves that “green” is everyone’s responsibility. Rising environmental challenges remind us that it’s important that we play a leadership role in preserving our planet.

Interestingly, when a grooming business goes green, they do more than improve the environment. They tend to improve their bottom line too. At the same time, environmentally-friendly pet groomers can make for healthier and more productive employees. There are many ways to make going green an asset to your grooming salon.

According to a 2013 EPA survey, Americans generated more than 250 million tons of trash, about 87 million tons of which was recycled and composted.

Recycling is on the rise in recent decades, and environmental responsibility is fashionable in some quarters.

Businesses like pet groomers play a unique role in advancing this trend. There are millions of organizations across the world involved in the creation and consumption of resources. So businesses play a big part in setting a standard that contributes to a safer, cleaner natural environment.

Below are a few steps that, however small, can make your salon a leader in the ongoing efforts to preserve the environment.

Go Green, Literally!

How do you, and your employees, actually get to the grooming salon every morning? Many prefer the use of personal cars because modern life is defined by rushing around and getting somewhere fast has become the primary goal for some.

Even in cities with robust public transportation, some prefer the convenience and speed of personal automobile travel.

As a pet grooming owner, you can work against that tendency by encouraging your staff to use public transport options. If public transit is not available, encourage employees to carpool by setting up a matching system or providing attractive incentives. Carpool initiatives are great for the environment and your salon.

After all, pooling helps you save on parking expenses and encourages deeper bonds and social connections between employees.

green

Waste Not.

Technology plays a major role in many grooming businesses, and can help to make certain grooming processes more environmentally friendly while cutting resource costs.

But while digitizing records helps save paper and ink, our computing tools do create a waste of their own, sometimes known as e-waste.

As technology rapidly develops, older tools are discarded for new. It is important to responsibly deal with obsolete equipment, as it sometimes contains dangerous components or chemicals.

The good news is that many electronic parts are recyclable, but not every groomer takes the time to ensure their e-waste is actually recycled. With millions of tons of e-waste created every year, this is a major opportunity for the grooming community to go green.

Find green substitutes

Most grooming salons have a fair amount of “single use” materials, from the morning coffee cup, the lunch time plastic fork and knife, even break room napkins… But many of these materials are terrible for the environment, as they cannot be recycled.

Being plastic doesn’t mean recyclable. It’s a good idea to replace these items with eco-friendly substitutes, which are easy to find and increasingly affordable.

Recyclable or reusable materials go a long way. Distributing free coffee mugs or maintaining actual silverware are some examples of saving money and promoting sustainability.

 

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Team-up

It’s not a bad idea to ally with some other salons to magnify your impact. Working hand in hand with other salons can make it easier for you to advertise and amplify your efforts.

Salon groups are great ways of achieving economies of scale for your bigger initiatives, such as buying more efficient capital goods, or sharing tips and ideas.

Just say no (to toxins)

A clean grooming salon is key for a productive workforce, but bathroom and office cleaners often contain toxic ingredients, even while claiming to disinfect.

One way to go green is to utilize less toxic and environmentally corrosive cleaners and you could also consider using as many environmentally friendly pet products as possible. Your staff and clients will appreciate the change, boosting morale while reducing your eco-footprint.

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Give it away, don’t throw it away

Grooming sales need regular renovation and repair. Unfortunately, this process often leads to obsolete material and debris being unloaded into crowded landfills.

It doesn’t have to be this way, as other salons or salon schools may be eager to take in some of your unwanted salon furniture, equipment, or materials. Instead of being disposed of, these items can be reused.

This type of recycling can also serve wider social good, especially when you donate salon equipment or other goods to organizations or individuals in need.

Save electricity

Okay, this is some advice we can all use, at home and at work. Be mindful of your switches! Although salons need to be bright and cheerful, there’s no need to keep lights on when nobody is in the salon, or in rooms that are rarely in use.

Managing electricity use in a grooming salon is a multifaceted process. Ensure that everyone understands best practices for preserving power while using salon computers and equipment, and that they turn off all devices at the end of each day. 

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Find renewable alternatives

Well-established grooming salons don’t always have the option of starting from scratch in a sustainable way, like brand new grooming salons can.

However, renovations and renewal can be done over time and continual improvement can result. This includes selecting efficient equipment that decreases your overall eco-footprint.

An easy way to start is by making small changes to the materials used on a daily basis. Using renewable alternatives for even a small part of your salon operations sets the right tone for a sustainable business culture.

Go paperless

This method is tried and true. Cut back on print-outs for everyday transaction items. With computer technology so ubiquitous today, it’s a no-brainer to leverage digital tools to replace cumbersome paperwork.

Email, info systems, and apps all help make this vision a reality. Of course some occasions do call for the good old printed letter. In this case, opt for recycled paper and recyclable envelopes.

To inculcate a paperless culture, add a “paperless” request to all email signatures kindly asking that recipients not print the thread. The paperless culture is good for both the environment and profitability.

Saving money on paper can truly help your grooming salon stay lean and invest into more profitable digital technologies.

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Scrutinize your supply chain

If you want to go green with your grooming salon, be sure to assess your practices and pay attention to all aspects of your business and supply chain. Reach out to all layers of your grooming salon to identify and rectify problems.

Encouraging sustainability should be an ongoing process, and it requires both big and small changes, but any grooming salon can implement at least some of these recommendations.

These tips are meant to help both the environment and your bottom line. So, for World Environment Day, choose to take the first steps towards a greener, more sustainable future or use this as an opportunity to redouble your efforts!

You can start your new ‘eco-friendly’ ways by saying goodbye to pen and paper and downloading 123Pet Software!

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Dog Shedding: The Best Brush For Your Breed

dog shedding

With the warmer weather upon us, all dog owners knows what this means- shedding! Unless your lucky enough to own a dog that doesn’t shed you’re more than likely going to need a great brush to get rid of the unwanted hair, before it ends up all over the couch!

With so many dog shedding brushes and dog grooming tools available, it’s challenging to try to figure out which one is best for your shedding dog.

34,239. That’s the number of results you got when you do a quick Amazon.com search for dog brushes.

That’s a lot of brushes to have to click through before finding the right one for your shedding dog.

A dog brush is the most basic grooming tool for any groomer to have. But, with so many dog brush options available, it’s challenging to try to figure out which one is best. Read our helpful guide on how to select the right brush.

Read our helpful guide on how to select the right brush and make shedding season a breeze.

Dog Grooming Tools:

Slicker brush

Slicker brushes have rows of thin wire pins close together which help remove loose fur and detangle. It’s typically in a rectangular shape and the wires are angled slightly to not scratch the skin.

When using a slicker brush, you need to be careful not to use too much pressure. Because of the wires, it can irritate the dog’s skin.

shedding, dog grooming tools

Rake

A rake brush is the best brush to use to get into long and heavy coats. (And no, I am not talking about a garden rake.)

Rakes are brushes designed to remove tangles and dead undercoat near the dog’s skin. They are often shaped like a shaving razor and feature one or two rows of tightly-spaced pins.

shedding, dog grooming tools

Pin brush

A pin brush is a shaped like paddle brush with long, flexible pins. They are often plastic or rubber. This brush is used to get debris and hair out from your dog’s coat.

These are usually used on long fur coats. The bristles are farther apart to allow the coat to be brushed easily.

shedding, dog grooming tools

Bristle brush

The bristle dog brush is best for short-haired dogs. This brush has soft bristles close together that will bring out the shine in your dog’s coat.

shedding, dog grooming tools

Stripping comb

A stripping comb has extra fine stainless steel wires that are close together. This comb trims out the undercoat to remove loose fur without pulling. It’s great for wiry coats.

shedding, dog grooming tools

Soft Slicker Dog Brush

This dog brush has reinforced coated tips to not irritate your dog’s skin. It’s perfect for delicate areas such as underarms or paws. The soft slicker brush is one of the few brushes recommended for curly haired dogs to fluff their fur.

Now that we have had a quick rundown on the basic brushes, here are the coat types used for each brush.

There are 4 different basic dog coat types. It’s important to know what brush is used for what coat. You wouldn’t want to use the same brush for a collie as you would a poodle.

Each breed has a unique coat. Use these specific brushes to meet their needs.

shedding, dog grooming tools

Dog Brush for Long Coats

Long coats can either be silky or course.

Bearded collies, St. Bernards, and Huskies are all examples of dogs that have long, coarse coats. These coats need to be brushed every day or every other day to prevent matting of the undercoat.

A slicker brush would be a good option for long-haired dogs because the wires are close together on a flat surface.

It’s important to remember to use caution when using a slicker brush. Because of the stiff wires placed close together, they can cause discomfort if you use too much pressure.

Another suggestion for a dog brush for long coats is a rake. Choose a rake that has bristles about the same length as your dog’s coat. Too short of bristles and it won’t do its job, and bristles too long will irritate your dog’s skin.

Silky coat breeds include Afghan Hound, Pekingese, and Setters. These dogs will require the same brushes as long, coarse coat dogs.

The difference will be the spacing between the bristles and the length of the bristles. The longer the coat, the more spacing there should be between the bristles. Also for silky coats, the bristles can be more flexible, compared to stiffer bristles for coarse coats.

You can also try a pin brush. Pin brushes work great on long, silky coats. You’ll find a lot of pin brushes at dog shows.

 dog grooming tools, shedding

Smooth Coats

These are short-haired dogs that do not need to be brushed every day. They have short, smooth coats such as Boxers, Labradors, and German short-haired pointers.

While long coats require the most maintenance, smooth coats require the least. Use a bristle brush every once in a while to keep the coat looking shiny and the shedding to a minimum.

Use this dog brush once going against the lay of the coat, then again going with the coat. This will keep the smooth coat looking shiny and healthy.

Slicker brushes can also be used on short, smooth coats. Just be sure to get one with short bristles and be aware of the pressure applied when brushing.

shedding, dog grooming tools

Wiry Coats

A wiry coat is what you will find on Schnauzers, Irish Wolfhounds, and most Terriers. The wire coat can also be known as the broken coat. These require plucking to prevent mats and tangles.

Use a slicker brush and a stripping comb. Stripping combs are particularly useful for wire coats because of their widely spaced stainless steel wires that will strip and detangle in one step.

Start with a stripping comb and run it along the back of the dog. This will thin out the overgrown coat and prevent mats and tangles.

After thinning out the coat with the stripper comb, use a slicker brush to brush the coat in layers.

shedding, dog grooming tools

Curly Coats

Curly coats are a type of coat that grows constantly and should be trimmed or cut regularly. These coats are found in breeds such as Poodles, Spanish Water Dogs, and the Bedlington Terrier.

Because they are non-shedding dogs, curly coat dogs do not need to be brushed very often. The best dog brush to use is a soft slicker brush. Use the soft slicker brush to go against the fur to make it fluff up.

shedding, dog grooming tools

Brush Shedding Dogs With Confidence

After reading our quick dog brush guide, you will be able to brush any dog coat with confidence. Brushing and maintaining your dog should be a pleasant bonding experience between you and your furry friend.

Have a question? Don’t hesitate to contact the experts. We’re here to help with any grooming needs you have.

Happy brushing!

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5 Trends in the Pet Food Market to Watch in 2018

pet food

The pet food market is rapidly changing and as a pet groomer it’s important to understand the latest trends. Here’s what you need to know to be able to advise your customers on feeding their furry friends.

Want to make sure your furry friend stays healthy and happy? If so, pay attention to his diet. Good nutrition is just as important for pets as it is for their human parents.

The pet food market is constantly changing. Manufacturers are striving to provide better quality products that support pet health and well-being. Dry food and canned meat are no longer your only options.

Pet owners nowadays expect quality above everything else. Some prepare pet food at home to make sure their beloved friends receive adequate nutrition. Others seek out foods with proven health benefits.

With the advances in food manufacturing, new trends are coming out every year. 2018 is no exception. We’re going to see an increase in product offerings, such as functional pet food, micro-targeted food, and GMO-free formulas.

pet food

What Does the Pet Food Market Look Like This Year?

In 2017, the global pet food market reached  $78.7 billion. Experts predict that this number will go up over the next few months.

More and more people are adopting pets, helping to boost the industry. This is largely due to the increase in the number of one-person households and seniors living alone.

The increasing number of online pet stores is a driving force for industry growth. Today, anyone can order dog and cat supplies with the click of a button. Plus, new brands and products are being launched every year.

Pet owners can choose from hundreds of goodies, from treats and snacks to organic food. Manufacturers are now required to have their products tested by third-parties, which helps increase transparency.

The FDA assesses any claims they made, such as hairball control, GMO-free, and high-calcium. These initiatives help propel the pet market and ensure it meets customers’ needs.

These new regulations make this the best time to tweak your pet’s diet. Simple changes, such as switching to grain-free food and going organic, can boost their health and well-being. This leads to a longer, happier life, fewer medical visits, and balanced nutrition.

Ready to give it a try? Let’s take a look at the pet food industry trends that will dominate 2018:

pet food

Raw Pet Food Increases in Popularity

This year, we’re going to see an increase in the popularity of raw dog food. Until recently, controversy surrounded raw goodies. However, it’s one thing to feed your pet with raw meat or eggs, and another to use store-bought raw treats.

Raw food works in balance with your pet’s body and immune system. Over time, it can lead to a healthier skin, shinier coat, and greater energy.

Commercial raw pet food is usually made with organ meat, which has a large amount of protein and minerals.

Liver, kidneys, brain, and other organs contain vitamin A, vitamin D, and B-complex vitamins. These nutrients promote health and well-being in pets of all breeds and ages.

pet food

Clean Labels and Full Transparency

Today’s pet owners demand full transparency from food manufacturers. They are aware of the health risks associated with GMOs, preservatives, and growth hormones. Quality pet food brands contain none of these ingredients.

The  clean label trend  is taking the world by storm. It impacts the human and pet food industries alike, leading to greater transparency and improved nutrition.

Customers put pressure on pet food manufacturers to fully disclose the ingredients used. Additionally, the FDA is more vigilant than ever before.

Functional Pet Foods Are All the Rage

Functional and micro-targeted foods are all the rage in 2018. This trend is shaping the pet food industry, promoting good nutrition and healthy choices.

The foods that fall into this category help prevent and relieve digestive distress, pet allergies, and age-related disorders. Omega-3s, probiotics, whole foods, superfoods, and glucosamine enrich many of these brands.

According to  experts , functional nutrition can ward off diseases and improve brain function. It also strengthens your pet’s natural defenses and promotes digestive health.

Studies indicate that functional pet food  boosts cognitive function , reduces bad breath, and prevents obesity. It may even help in the treatment of certain infections, such as leishmaniasis.

If you’re not sure what to choose, consult a vet. He can guide you in the right direction and recommend the best functional food brand for your furry friend.

pet industry

Personalized Services Become Widely Available

In 2018, pet food manufacturers need more than a stunning website to drive sales and revenue. Customers expect personalized services, such as home delivery and DIY formulas.

Pet food home delivery, for instance, is popular among Millennials and moms. These groups appear to be particularly interested in factors like convenience and customizability.

Let’s say you’re planning to spend the day at home. Suddenly, you realize that your dog has run out of food. Sure, you can cook for him, but what if he experiences indigestion?

Additionally, not all human foods are safe for pets. Avocado, nuts, chocolate, and other goodies may cause toxicity and even death. Pet food is your best bet.

Now, you can order everything you need online or by phone. More and more pet stores offer this option. Some even provide discounts on larger orders.

The Demand for New Protein Sources Will Reveal New Ingredients

Not too long ago, pet foods listed grains as the primary ingredient. Most brands only contained trace amounts of meat.

In 2018, pet owners are seeking high-protein foods. This will reveal new ingredient sources, such as krill, reptiles, and even insects.

Your furry friend needs protein to stay strong and healthy. High-protein foods suppress appetite, prevent weight gain, and regulate blood sugar levels. Refined grains, on the other hand, trigger insulin spikes and promote obesity.

pet food

Stay Up-to-Date with the Latest Pet Food Industry Trends

Whether you’re a pet owner, groomer, or veterinarian, make sure you stay on top of the latest trends in the pet food market. Manufacturers are constantly launching new products with a higher nutritional value than ever before.

This year, pet health is in the spotlight. Good nutrition is gaining momentum, and clean labels are no longer just something nice to have.

For other pet industry food trends, check out  our blog. We cover a wide range of topics, from pet health care to starting a lucrative grooming business.

Click here now to start your free trial  and start growing your business today.

Try 123Pet Software Absolutely Free!

The Pet Industry Goldmine: Facts and Trends to Know

If you are a pet owner or manage your own business in the pet industry one thing is for certain: You know the pet industry is a goldmine. With new technology and advances in care for pets, there is no sign of the industry slowing down anytime soon.

Pet owners want the best for their loved companions. And pet industry businesses want to make sure they are capitalizing on the latest market trends. Are you staying up to date with the latest pet industry trends? We can help.

We’ve put together a list of the latest trends to help you care for your pet or your business. Stay on top of these new pet industry trends and you’ll be getting the best for your pet or businesses:

1. Pet Industry Trends: Going Natural

It’s tough to underestimate the organic and natural food markets. In the United States alone organic food sales represent  an annual spend of more than $40 billion.

But the new frontier in pet care is a drive toward natural foods as well. The global pet food market is expected to be  over $70 billion by the end of 2017.

And much of that growth could be due to natural foods for pets. There are a number of trends in the pet food industry alone. These include clean labels, a healthy focus, and fewer processed foods.

Pet owners want  the same focus on health and wellness for their companions as they do for themselves. Businesses need to be aware of this trend and make sure to cater to the health food desires of their pets and owners.

pet industry trends

2. Mobile Grooming

With software apps, virtual businesses, and an increased focus on client satisfaction it’s no wonder that mobile pet grooming is set to explode.

You can hire a car through Uber. You can order grocery delivery online. Why shouldn’t pet grooming be just as easy?

Americans will spend over $5.4 billion on pet boarding and grooming in 2017.  Teeth cleaning for pets is another aspect of this trend. What could be easier than setting appointments, processing payments, and handling the business of grooming with a smartphone or iPad?

With technology support, mobile grooming can exceed the standards of traditional grooming and offer ease and convenience. Plus, business owners can equip their mobile enterprise with other aspects of the latest trends. You’ll be cross-marketing services on the road in 2017 with mobile grooming.

3. Pet Photography

We all know that Americans love selfies. But coming in at a close second is how much we love photographs of our pets.

Pet photography is one of the newest pet trends. It takes our love for pet photography and places it in the hands of the professionals. Pet owners want to see their loved companions in the best light.

The best pet photographers  love animals, have a great sense of style, know the market, and can handle pets to get the best results. With some photographers  charging $150 per session  there is a lot of opportunity for revenue and income in the pet photography industry.

Plus, industry professionals can leverage their grooming, dog walking, or pet care business to include pet photography. The best photographers have their own marketing embedded into their work. Just think, every pet owner who shares a photo you’ve created will be doing your advertising for you!

pet industry trends

4. Loving the Luxury

With all the attention to photography, great food, and mobile solutions the focus on luxury should come as no surprise to observers of the pet industry.

From high-quality food to boarding solutions and retail products there is a growing trend toward luxury in pet care.

High-end pet services are one of the many areas of the pet industry that is  seeing significant growth.

Pet massages, spas, spray color, and limo rides  are among the services pet owners are willing to pay for. Luxury isn’t just in the pampered experience though. Pet owners are investing in luxury goods and collars for their companions.

Leather, jewels, and custom designs  are all trends in dog collars. Pet owners want luxury in goods and experience for their loved pets.

pet industry trends

5. Technology Trends

When is the last time you went anywhere without your smartphone? Well, pet owners want the same technology benefits for their companions as they have for themselves.

Technology allows owners to monitor the behavior of their pets. It also lets them stay connected to their companions.

There are  monitoring tools like Fitbark  that let owners get to know their pets even better through technology. In addition, many of us are aware of GPS positioning services that let us locate our pets.

pet industry trends

6. Pet Waste Removal

The best industry trends address the needs and desires of owners. And what more can owners ask for than an easy solution to the worst part of dog ownership?

One of the fastest growing trends in pet care is pet waste removal. One company grew from a $150 initial investment to  a business with just under $9 million in annual revenue. This company now operates in 24 states. Removing pet waste is a trend that allows owners to focus on enjoying their pet.

They let service providers deal with the headaches of waste removal.

pet industry trends

Get Easy Access To The Goldmine!

Once you realize the amount of opportunity with the pet industry trends the only question is how to make the most of it.

With the right tools, processes, and technology you can watch your revenues soar when servicing pets. As long as you have the right tools you can make the most of the pet industry trends.

123Pet Software Can Help

123Pet Software offers the best tools to help companies in the pet service industry succeed. Our inventive technologies can help you enhance the client experience and manage all aspects of your business.

Don’t just take our word for it. Sign up for your free trial and see for yourself. You can organize appointments and employee schedules, process payments, go mobile, and more. You’ll get everything you need at prices you can afford.

Click here now to start your free trial and start growing your business today.

Try 123Pet Software Absolutely Free!

7 Perfect Dog Mom Gifts for Mother’s Day

For some, dogs are like children (fur babies, anyone?) and dog moms deserve to celebrate Mother’s Day, too!

Since dogs live in over 40 million US households, that makes for plenty of loving pet parents celebrating holidays (and every day) with their pets. This Mother’s Day, honor your favorite dog mom with some thoughtful gifts.

Studies have shown that the same parts of a dog parent’s brain light up when they see their dogs or their children. It’s no wonder that there are so many self-identified dog moms walking around, proud of their precious pups.

If you’re looking for the perfect gifts for the dog mom in your life, think creatively. Until there’s an official “Dog Mom’s Day” on the books, you’ll have to try some of these clever Mother’s Day dog moms gifts.

1. Unique Jewelry

Online you can find all kinds of jewelry to match any breed of dog: dachshund to great dane, maltese to mastiff… there are earrings, bracelets, and pendants.  You can even find breed-specific beaded charms from a variety of retailers.

Find a charm company that specializes in dog mom gifts to ensure you get a gift that looks good. Get to know the dog mom you’re buying for, before you drop hundreds of dollars on some jewelry they might not wear. Every mom is different, so buy with care.

dog mom gifts

2. Stationery, Pens, and Pads

There are several companies offering customizable stationery for all kinds of pet parents. A few companies specialize in dog-related stationery.

Hunt around for the likeness of specific breeds and you’re sure to find something that reminds your dog mom of their beloved fluffball. Several outlets will print a custom cover or even a custom background on every sheet in a pad. Shop around for a high-quality printing company.

Go with a brand that supports dogs specifically and you might find they even donate to a local shelter. You can give the one-two punch of a unique gift with a special donation to show you really care.

dog mom gifts

3. Dog Accessories

Most clothing shops offer something interesting with dogs on it. You could get a pair of socks that have a wide variety of dogs or one that matches the breed that your dog mom loves the most. Some dog moms have several dogs, so you might want to find a print with a little more variety.

A colorful scarf could come in handy during evening walks. A scarf covered in dogs will let people know, wherever she goes, they’re talking to a dog mom.

If your dog mom loves to get cozy at home and watch some TV with her pets, a pair of pajamas makes for one of the best dog mom gifts. Pick out pajama pants with her favorite breed or a bathrobe with an elegantly embroidered dog on the breast?  Attractive accessories allow your dog mom to add a splash of their dog love to any outfit, business or casual.

dog mom gifts

4. A Cute T-shirt

T-shirts abound, and to find one with a hound should be a snap! Plenty of t-shirts are out there with clever jokes or corny puns that tell the world how much she loves dogs.

It could also have a picture of her favorite breed, or take the extra step and have something custom made for her. Bring her favorite photo to the local mall or online to find t-shirts, mouse pads, coffee mugs, oven mitts…  of her pup made.

If you’ve got some design chops, go a little further. If her favorite movie is Titanic, Photoshop her face and her dog’s face onto the main characters. If she loves KISS, you could Photoshop the two of them as band members covered in makeup. A custom printed t-shirt will be well-loved and could be a huge hit.

dog mom gifts

5. Soy Candles

Soy candles have become more popular than traditional wax because of their cleaner burn, leaving fewer toxins and pollutants in the air. This is a serious consideration because of the much smaller lungs dogs have. A long-lasting candle with a pet printed on it could be a really nice gift.

Candles are also great because they cover up some of the scents that can be left behind by dogs. Even the cleanest dog is prone to being a little stinky.  A lavender candle could really relax the mood at home and help to calm an otherwise peppy puppy.

6. A Bouquet

One of the most common gifts given on Mother’s Day is a bouquet of flowers, so why not include dog moms in that tradition? Several flower retailers will create dog shaped arrangements to match several breeds. Your dog mom will feel extra special when she receives a lovely dog mom flower arrangement.

dog mom gifts

7. A Dog Tote Bag

Useful and handy, here’s another dog mom gift you can either find off the shelf or have custom printed. Several retailers offer tote bags with a variety or breeds printed all over it. Other print shops will print out your custom photo on a tote bag. If your dog mom travels with lots of her dog’s things, this could be a very thoughtful gift. Stuff it with a few extra pet grooming items so her pup doesn’t feel left out.

dog mom gifts

Gifts Make Dog Moms Feel Special

The most important goal when picking out dog mom gifts is to make your dog mom feel special. When she feels like other Moms feel on Mother’s Day, she won’t feel left out of the holiday. For some dog moms, that’s all they could ever want.

If you’re looking for other gift ideas for dogs or dog parents, contact us for tips.

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10 Tips For Running A Pet Grooming Business

grooming business

Pet Grooming Business Plan

Are you a groomer interested in going into business for yourself? Here’s what you should know. Read here for 10 tips for running a pet grooming business.

Pets are great, but they can certainly be unkempt.  With millions of pets already out there, it’s a safe bet that they’ll keep coming in for grooming in the coming years.

That’s positive news for people who run a pet grooming business. There’s plenty of demand for you to meet. Still, it’s important to get the job done correctly. With the right tips, you’ll be on your way to running a successful business.

1. Keep the Bird’s Eye View

Before you make any big changes (or start anything new), it’s important to keep your perspective on your pet grooming business. There are a lot of questions to keep in mind while you manage the company.

What are your revenue goals? How long do you want to be in business for? What kind of legal classification do you want to have? If you can keep those questions in your head constantly, you’ll be better prepared to meet the challenges of the day.

2. Budgeting Is Key

A part of that bird’s eye view is your budget. Like with any business, you need to keep track of your money. It’s more than just how much money you’ll make and spend in a given month.

A great budget explains that and can also help you anticipate the future. You should be able to plan out years, not months, with your budget. And that will help you give better service to all those doggies in the long run. Or anything else.

Pet Grooming Business Plan

3. Be Comfortable with All Kinds of Pets

Depending on your business, you could be grooming all kinds of animals. No matter what, they will all be different. If you’re running a dog grooming business, you know that dogs come in different sizes, personalities, and cleanliness.

If you deal with other species, you have to be ready for all kinds of animals. You should be prepared to deal with all the possibilities while you deal with the animals.

4. Stay Human with the Client

You should groom pet owners while you groom their pets! That doesn’t mean cleaning them, but being nice to them. If you take time out of your day to small talk with your clients, you’ll build relationships with them. That will eventually help you earn their trust and continuing business.

Of course, it’s a bit of a pain to make sure you talk to different people all the time. But those extra bits of time are important.

Pet Grooming Business Plan

5. Accept the Time Sacrifice

It’s important to accept the truth now: running a pet grooming business takes time. The highest average work hours in the country are  just over 40 hours a week.

You might be investing a bit more time than that. You should think of it as part of your responsibility. You’re running the show, which means you have to invest a little bit more time than everyone else. But don’t worry–you can find help.

6. Get Some Pet Grooming Business Allies

It’s important for you to be on good terms with other people around you who run a pet grooming business. Being friendly with the competition? Isn’t that like playing for the other team? Well, isn’t it better than being unfriendly with your competitors?

With some good networking, you can learn the tricks of the trade from the best. They can tell you money-saving tricks or relevant anecdotes. And that will eventually put you in a position to teach someone else.

7. Incorporate Social Media

Whether it’s your competitors or customers, the fastest way to reach anybody nowadays is through social media. Facebook alone is primed to hit over  two billion active users in 2017 . It’s a safe bet that most, if not all of your clients will have a Facebook account.

You should have a presence on social media, whether it’s Facebook, Instagram or any other platform. It’s a great way to market your products and get in touch with anybody, instantly. You should build some time into your schedule to hop on social media and improve your marketing. That can be one of many great habits that improve your business.

8. Build a Routine

Getting tasks done one by one can seem very daunting on a daily basis. A routine can make life much easier, and there are many benefits that come with having a series of daily habits.

The same is true of a business. If you can get your pet grooming business up and running the same way every day, the details will start to seem smaller. You’ll be able to focus more on the big picture: cleaning those pets, and figuring out how to clean more. And at the end of the day, service is the most important part of your business.

9. Use the Best Support Available

In order to keep that service intact, you need to make things easier on yourself. It’s not about taking shortcuts, but putting yourself in the best position possible to deliver quality service to your guests.

Look no further than  123 Pet Software, a product designed to take some weight off your shoulders. The computer program is made to help you organize your day full of appointments and bookings.

That’ll make the details smaller, letting you focus on your shop on a daily basis. As the industry moves forward, with 123 Pet Software you’ll be able to concentrate on the big picture. And that way, you’ll be a step ahead of your competitors.

Appointment POS

10. Join the Wave, Don’t Get Run over By It

Any new pet grooming business joins an industry that is expanding quickly.

The industry grew  at nearly 10% a year from 2011 to 2016 . That means new businesses are entering the field with new ideas.

The constant entry of new approaches to the industry means that customers will start to expect different things from your pet grooming business. It’s on you to stay ahead of these changes.

Basically, stay fresh. That doesn’t mean changing your business constantly. It means adapting it with the times to keep your winning formula intact.

Are You Ready?

With these tips, you’ll be able to improve your pet grooming business quickly.

And if you are only planning a business now, you’ll have a head start. Feel free to continue reading and to  reach out for more information  about running a pet grooming business.

Good luck!

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The 8 Best Reasons to Use Cloud Based Applications for Your Pet Grooming Business

Why Using a Cloud Software is Essential for Pet Grooming Growth

Running a business is more than a full-time job. There’s hardly time to breath, and living at the office seems like an all too real proposition.

Even in pet grooming, there are always business tasks to attend to. You can’t escape the daily dose of papers, scheduling, and just keeping everyone on the same page.

While the perks of business ownership are great for sure, it’s not without stressful moments. And a lot of them. Luckily, we live in the age of technology. And traditional applications can help organize your business, there’s something even better out there.

Cloud based applications, also known as software as a service apps, take difficult business tasks and transforms them into organized, easy to use workflows. Need always available storage? Client booking? Company-wide communication? SaaS apps cover all of it and more.

The cloud based app are flexible enough to handle any aspects of your pet grooming business.

To help get you started on the road to an improved workflow, we’re bringing our list of the 8 best reasons you need to use cloud based applications.

Cloud Software

Accessible Anywhere

Cloud based applications allow employees and clients alike to track your business’ various tasks from anywhere. Clients can access files, while employees have access to much more.

Billing information, important documents, leads, SEO information, internal communications, and more; your info is always available in the cloud. Even the basic  SaaS storage applications  can make all the difference for your pet grooming business.

Every employee could access a shared calendar that lives in the cloud. Likewise any pet and billing info saved is available to every employee. Never worry about who’s taking care of which client again.

iphone-ipad

Flexible Subscriptions

SaaS apps run on subscription models that make one-time fees a thing of the past. Simply pick your subscription tier and get to work. It makes the cloud based applications extremely flexible compared to traditional one-time purchases software. If your pet business grows it’s easy to scale your cloud subscriptions right along with it. Just login from anywhere and upgrade your subscription package. More clients are no problem when you’re working with the cloud.

Accountability

Along with the subscription model comes app accountability. Cloud based applications don’t take your money and run. It makes them responsible for app updates, customer service, and other improvements and luxuries that keep customers coming back.

One-time fees let businesses make a product and drop support whenever they deem fit. What’s more, upgrades can cost money. The subscription model keeps the free updates coming, without any work on your end. When you’re running a high-end pet grooming business, you need the latest and greatest in cloud based applications.

Cheaper Resources

As a pet groomer, you’re probably not putting much, if any, money into an IT department. And why would you? It’s not crucial to the job. But this choice means that you’re not able to maintain any of your own software systems. If you buy an application, you’re on your own.

Cloud based apps are maintenance free, making computer problems a thing of the past. The app creators solve any issue within the applications themselves. They also take care of upgrades and routine maintenance. Don’t focus on managing your apps, focus on grooming pets!

Constant Updates

Cloud based apps can seem like a dime a dozen. That means that to succeed the successful apps need to stand out. Standing out means new features, and new features mean upgrades. SaaS apps never cease to push out constant updates. Each update means bug fixes, stability, and new features. And as we mentioned before, they’re all free.

software update

Increased Productivity

Worrying about your business tasks takes away from doing what you love; grooming pets. Every minute spent signing documents, making spreadsheets, doing payroll, and other business tasks mean less time for pets. Unfortunately, those things are part of running a business.

You can’t get away from the day-to-day business tasks, no matter how hard you try. But what you can do, is streamline them. Cloud based applications make it possible to streamline almost every part of your business.

Appointments, client management, marketing, online booking, it doesn’t matter with cloud based apps. Everything is accessible and streamlined.

Integration

Last but not least, integration is a major selling point of cloud based applications for your pet business. Cloud based apps play nice on almost every platform. Mac, Windows, iOS, Android, and more. What’s more, the information stored on your cloud integrates across every platform. Log in to your phone at home and you’ll see changes you made earlier on the computer at work.

Some cloud apps also integrate with other platforms. Using something called APIs, the apps communicate and share information with one another. Let’s say you want to start using a new cloud based communication software with your  pet specific cloud based app . APIs let the software communicate. You could theoretically share the pet app’s information with your new communication app.

Minimize Risk

Data stored in the cloud stays protected on the server side. Essentially this means the cloud based app company takes care of security. Your information never touches your computer (unless you download something), which means your security doesn’t matter.

There’s no risk of losing a laptop and compromising client information. Likewise, no-one can hack your information if there’s nothing to hack. Stiff competition means cloud companies stake their reputation of cyber security. Their security is top-notch, simply because they can’t afford to have any lapses.

Finding the Best Cloud Based Applications

The best cloud based applications for your pet grooming business depend on your needs. No business is the same, and so neither is any recommendation. However, some applications do cover most aspects of the pet grooming workflow. Our 123Pet software brings everything to the table the average groomer needs, and then some.

We offer appointment management, payroll, online booking, credit card processing, marketing, client management, security system services, and more. Our goal is becoming the one-stop cloud based application for your pet grooming business.

If you’re interested in getting your business start with cloud based app, get in touch with us. We streamline workflows to give you more time for grooming.

Download our 30day free trial and try 123Pet out for yourself!

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