National Dress Up Your Pet Day: The Best Pet Costumes!

If you’re like so many animal lovers out there, there’s nothing you like more than an opportunity to dress up your dog in costume and show it off. That’s where National Dress Up Your Pet Day comes in. Let your pet show off their inner Fashionista while you celebrate your love for them and pay homage to the pet fashion community.

dog in costume

Dog in Costume

What Is National Dress Up Your Pet Day?

National Dress Up Your Pet Day was founded in 2009 by Celebrity Pet Lifestyle and Animal Behavior Expert, Colleen Paige. Celebrated on January 14th, it’s an opportunity to have fun with pet fashion while giving your dog in costume some extra attention and drawing awareness to pet adoption.

How to Observe National Dress Up Your Pet Day

Observing National Dress Up Your Pet Day is super easy. It’s all about having fun while celebrating your pet. Here are some great ways to mark the holiday:

Dress Up Your Pet – Whether you’re going for a full-on costume or just a tasteful accessory, dress them up and take lots of pictures so you can remember the day fondly and compare pictures year after year.

Adopt A Pet – Don’t own a pet? This holiday is the perfect time to adopt one. One of the reasons for the holiday is to bring more attention to shelters and find homes for more pets. Take the opportunity to welcome a new fur baby into your life.

Volunteer At a Local Shelter – There are so many pets that need homes, along with love and attention. Taking the time to volunteer can ensure that you’ll brighten a lonely pet’s day. While you’re there, donate some money in your pet’s name to help other animals in need.

Plan A Pet Parade – Organize a pet parade in your community as a way for people to show off their pets in their fanciest attire.

Have a Party – Why celebrate alone with your pet when you can make it a festive occasion. Invite all of your pet loving friends to attend and consider giving out a prize for the best costume.

Post On Social Media – Let the world see how important your furry friend is by posting their pictures in their costumes on social media. Be sure to use the hashtag #DressUpYourPetDay.

dog in costume

Cute Costumes for Your Furry Friend

Having trouble coming up with costume ideas? We’ve got you covered. Here are the best costume ideas to help your pet go the extra mile and show off their inner diva.

Punk Rocker – Find a mohawk elasticized hairpiece and put it on your pet’s head. For an extra splash of excitement opt for a neon color like green or pink.

dog in costume

Eighties Superstar – A big hairpiece along with lots of colorful accessories will ensure that your pet shows off their ’80s sense of style. Lots of tulle and a big hair bow can give off a Madonna or Cyndi Lauper vibe.

Bride Or Groom – A black and white tuxedo style bib and a bow tie will suffice for the groom. Your pet can show off their bridal best with a small tulle veil.

dog in costume

Astronaut – If your pet is out of this world, consider taking some poster board and fashioning a spaceship out of it. A few red and orange pipe cleaners near the bottom will give it more of a rocket man vibe.

Unicorn – If your pet is feeling magical dress them in a white sweater with a hood. Add an iridescent horn to the hood and add some pipe cleaners in the back for a whimsical tail.

dog in costume

Business Man/Woman – Take an old dress shirt and remove both the collar and the cuffs. Put them on your pet and add a tie to give their look a corporate feel.

dog in costume

Dog In Costume Safety Tips

National Dress Up Your Pet Day is all about fun. The last thing you want to do is cause any harm or injury to your pet. To ensure that your furry friend stays safe during all of the festivities, follow these tips:

Don’t Force The Issue – If your pet doesn’t enjoy being dressed up, don’t make them participate. Instead, opt for something easy like an extra fancy collar.

Make Sure It Fits – It’s important to make sure any outfit or costume fits properly. If it’s too tight it can restrict their breathing, which is not only uncomfortable, it’s downright dangerous.

Remove Loose Pieces – Loose and dangling pieces are pet costume no-nos. Pets love to chew and any loose pieces can pose a choking hazard, or even an intestinal issue if ingested.

Don’t Irritate Them – Some pets are allergic to certain fabrics, laundry detergents, and fabric softeners. If your pet shows any signs of irritation or itchiness, remove the costume immediately.

dog in costume

Get Ready For National Dress Up Your Pet Day

Whether you’re dressing them up in Halloween costumes or letting your inner DIY designer loose, National Dress Up Your Pet Day gives you an opportunity to bond with your furry friends while you help them let their personalities show through.

Get those costumes ready so you and your dog in costume can ring in the holiday in style. If you’re having trouble finding the perfect outfit for your pet, check with your local groomer for the latest trends in pet fashion and accessories.

If you’re a pet groomer, why not hold a ‘dog in costume’ event for National Dress Your Pet Up Day to bring in more groomers to your shop! Looking for a pet grooming software to help you run your shop? Look no further than 123Pet. Find out more HERE!

Customize Loyalty Programs to Reward & Retain Clients

Loyalty Points

Develop a Small Business Loyalty Program to Boost Client Retention

Your competitors are showering window shoppers, social media followers, and even (perhaps, especially) the city dog catcher with an innovative array of enticing special offers. Everyone is looking for the right groomer, so how do you make sure it’s you, get new regulars and grow your business while creating ongoing loyalty?

Tips from industry experts will help your patrons stay happy while scheduling recurring appointments and developing steadfast relationships that benefit both parties.

Identifying Satisfied and Regular Patrons

Contented visitors:

  • Might have been clients with no to minimal personal interactions and without forming genuine connections
  • Will come back until discovering other places they prefer
  • Consider your destination a convenience and like acceptable prices, sufficient products, adequate location, unexciting experiences

Continuous loyal clients:

  • Are repeat patrons who utilize your services and products regularly, enjoying built-in affiliations with their favorite groomer and other shop personnel
  • Serve as brand advocates who praise your shop to everyone they encounter, bringing in new clientele
  • Know your shop, management, and employees well enough to forgive occasional minor slipups, like running behind, since they enjoy doing business with you
  • Don’t defect to competitors with better offers or more perks. Instead, they honor their authentic relationships with your crew

Converting satisfied clients into loyal ones will gain their exclusive business while their free publicity will encourage family and friends to expand your customer base quickly. That involves gratifying treatment through exceptional guest service; gracious phone, text, e-mail, and in-person communications; plus persuasive incentives to frequent your shop each time Fido needs to freshen up!

Establishing Preferred Customer Status

Habitual clientele who bring in referrals deserves rewards to keep returning and building your business. Starting or upgrading your small business loyalty program involves determining what makes your parlor unique. Then, decide how you can forge lasting bonds that will dazzle your regulars enough to spread the news to their social circles.

To select plan types that fit your shop, answer these questions:

  • Which products and services are popular with your top customers?
  • How often do they request particular treatments or buy certain merchandise?
  • What specific new or underutilized menu items or retail goods would you like to promote?
  • Do those consumer purchases have low- or high-profit margins?

An organized system is necessary to document and sustain your reward programs. Start defining your own small business loyalty program points setup under Messaging & Marketing > Loyalty Rewards Points Setup in 123Pet. The handy application tracks each client’s status. It informs you when every person is eligible to receive a bonus, so redeeming it during checkout is easy. Start your free pet grooming software trial today to get these and numerous other timesaving customer management features.

Loyalty

Exploring Successful Plan Types

Welcome prizes are great ways to give back, show regulars how much your shop values them, and foster continuous patronage. Consider basing points and awards on these criteria:

Referrals and reviews: For new client referrals and positive online reviews, assign points toward discounts on services or products to existing patrons. Reward everyone who brings in five prospects a free full treatment, nail clipping, or merchandise package.

Frequent services: Apply thank-you points to customers’ accounts for pre-booking return appointments for any single treatment. Options might include baths, teeth brushing, and nail trims. After five, the sixth is free.

Select upscale purchases: Reward customers for repeat business involving any high-end menu and retail items you’d like to push. Gaining greater points will inspire patrons to indulge in costly buys more often to earn free full grooms and product packages.

Promoting Your Incentives

Provide fast, instant details via Internet marketing, social media postings, and e-mail blasts. Customers can review small business loyalty program features quickly to start earning points immediately. Feature in-shop signage for each prize method. Rewarding checkout moments can be prime influential opportunities as uninformed patrons watch regulars rejoicing over money-saving bonuses. Such observations encourage feelings of desire, so be ready to invite outsiders to join your special group that shares a devoted sense of community.

A Guide to Selecting and Caring for Professional Dog Grooming Shears

dog grooming shears, dog grooming guide

Dog Grooming Shears

It’s no secret that the pet grooming business is booming in today’s market.

And while the rise in pet styling and care certainly means more business for you, it also means that you’ll need to work harder than ever to keep up with the competition.

While tactics like having a strong social media presence and the right pet grooming software are incredibly important?

You also need to ensure that you have the best tools for the job.

In this post, we’ll tell you how to choose the top professional dog grooming shears for your business. Then, we’ll also tell you how to take care of the best grooming scissors on the market.

By the end of this post, you’ll have some grooming shears worth bragging about — and both your two and four-legged customers will love the results.

dog grooming shears, dog grooming guide

Different Types of Professional Dog Grooming Shears

First, let’s talk about a few of the many different types of professional dog grooming shears available to you.

Often, you’ll need to make sure that you have at least one of each type of shear, in order to work with specific breeds and types/lengths of fur.

First, you should invest in a beveled edge pair of shearing scissors. These work for pretty much all types of breeds and size of dogs. Beveled shears are known for being able to cut from the entire length of the pivot to the very tips of the shears.

Because beveled edge shears have more of a space between the blades, it’s able to quickly slice through hair. This means it’s especially effective when you need to thin out a thicker coat.

You should also invest in a pair of straight edge scissors.

These shouldn’t be used to cut off larger pieces of fur, but should instead be used to clean up areas around the paws, on the face, and even on the ears and tail of the dog.

They’re also helpful for trimming out stubborn knots.

Remember that using the wrong shears for a breed or type of fur can cause serious damage to your scissors.

Finally, you’ll also need a pair of rounded and specialized grooming shears.

These kinds of scissors help you to manage more complicated and curly coats, like those of a poodle.

They can also assist with trimming a dog’s fur around its nose. Since rounded scissors are designed to get the details, they’re especially popular among groomers who get dogs ready for shows and competitions.

dog grooming shears, dog grooming guide

What to Look for in the Best Grooming Scissors

Something that all of the top rated dog grooming shears have in common?

They’re comfortable and lightweight for the groomer to hold. This means that you need to be on the lookout for shears that have large loops, especially since you’ll need to adjust your hands to sometimes strange angles.

Remember that shorter shears are the best dog clippers for small dogs, while shears with a longer length should generally be reserved for larger breeds.

Also, take a look at the opportunity the shears offer you for tension adjustment. This allows you to open the scissors more widely, which is helpful for trickier coats.

For shorter fur, you want to be able to adjust the tension to make the shears more narrow, so that you can get stubborn pieces of fur.

Above all, remember that your shears are an investment in your business. Don’t shop by price. Instead, buy long-lasting, well-reviewed, and durable shears. This will end up saving you money in the long run.

dog grooming shears, dog grooming guide

How to Care for the Best Dog Grooming Shears

Now, let’s talk about how to take the best possible care of your professional dog grooming shears.

First of all, always make sure that you completely clean your shears at the end of every day. This needs to be more thorough than the basic shear cleaning that you do in between grooming appointments.

Remove all of the hair and fur from our scissors, as fur left inside shears for too long can cause them to rust. If you’ve used hairspray or any kind of product, wipe them off completely with a wipe.

Make sure you’ve dried the shears completely afterward.

Finally, make sure that you invest in a high-quality shear lube for your grooming tools. Look for an option that is made up of a gentle solvent and silicon. This helps to ensure that your screws stay tightly in place, and prevents rust and grime from building up on the shears.

Shear lube can also remove moisture from the pivot of the shears.

After you’ve applied the shear lube, gently open and close your scissors for about thirty seconds. Make sure that you store your shears in a cool and dry place.

Conclusion

We hope that this post has helped you to better understand what you need to be on the lookout for when it comes to professional dog grooming shears.

Remember that, in addition to finding the best shears for your needs, you also need to ensure that you’re taking proper care of them. Of course, we know that finding the right tools is just one small part of your grooming business. You’ll also need to be able to manage appointments, find ways to increase your revenue, keep track of your team, and much more!

Your Grooming Business New Year’s Resolutions for 2019

dog grooming business

The New Year presents every business with the opportunity to set new goals and kick-start fresh initiatives. The key to realizing these aspirations—and truly adding value to your dog grooming business—is making sure they are both mission-critical and attainable. Enhancements that would be “nice to have” won’t sustain your motivation all year round. As you determine your dog grooming business New Year’s resolutions for 2019, make sure these four items make the list.

1. Commit To Eco-Friendliness

Going green is easier than ever, and what was once an eco-differentiator for your shop is now becoming an expectation from consumers. Eco-friendly products are increasingly available, affordable and as effective as traditional brands. Not only will your dog grooming business help the environment, but a commitment to doing so will impress your customers. In Nielson’s 2015 Global Corporate Sustainability Report, 66 percent of consumers said they are willing to spend more on a product if it comes from a sustainable brand. Additionally, 81 percent of millennials expect their favorite brands to make public commitments to corporate responsibility. While this may seem like a big ask for a dog grooming business, showing an investment in community and citizenship will go a long way with customer loyalty.

dog grooming business

2. Track Social Media Success.

Starting to share campaigns on social media is important, but do you understand how those campaigns directly or indirectly impact your dog grooming business? Right now, you may be pushing out social media content with little insight into what types of posts are working or why. In 2019, you should analyze your social campaign effectiveness with these focuses:

  • Record your digital footprint—use a spreadsheet to keep track of 1) post engagement to see the success of the social campaign and 2) followers and likes to see how campaigns affect your overall social presence
  • Analyze web traffic—understand how your campaigns lead to web visitors by tracking 1) total traffic, 2) traffic by channel and 3) visitor location (where are your visitors coming from?)
  • Establish campaign objectives—are your efforts focused on finding new prospects? Promoting a new offering? Creating brand awareness?

 

3. Step Up Customer Satisfaction.

Focusing on customer service seems like a no-brainer, but 2019 is the year to start going beyond just asking, “are you happy with today’s service?” Take the time to learn what you can do to make customer service your business’s differentiator. Consider adding services your customers want, and make sure the services you already deliver are catered to the people paying for them. Whether it’s soliciting customer suggestions, making the online booking experience more convenient or simplifying checkout, there is always more you can do to enhance customer retention.

dog grooming business

4. Boost productivity—for a better work/life balance.

With your busy schedule, work/life balance can seem like a luxury not afforded to a small grooming business owner. Yet by enhancing productivity, you can make it possible for you and your employees. Set expectations with your staff from the onset, delegate where possible and, most importantly, use technology to lighten your load. There are so many mundane, daily tasks that grooming software can streamline or absorb (think: scheduling, sending appointment confirmations, tracking inventory). 2019 could look a lot different if you start the year by implementing the right technology.

New Year’s resolutions should not be limited to buying a gym membership or travelling more. Your grooming business will benefit from you mapping out your annual objectives now. Learn how 123Pet Software can help put these plans into action.

 

 

With 2018 Coming To An End It’s Time For Your Year-End Review!

With 2018 coming to an end it’s time for your dog grooming year-end review! Check out these 3 key strategies to reviewing 2018 and setting up a dog grooming business plan for 2019 to maximize success in the year to come!

1. Identifying and Boosting the Performance of your Staff & Retail Sales

 

pet groomer, dog grooming

Have you completed your year end review for each of your employees and your retail sales. Do you know which employee or product performed the best? Keep reading to find out the key thing to understand about your top employees and best selling retail products.

Key things to understand about your top performers.

Identify the 5 W’s: Who is the top performing staff member?

  1. Who is your top performer?
  2. What is unique about their job performance?
  3. When do they market their skills?
  4. Why are they performing better than others?
  5. How do they interact with their team and clients?

These questions are clues as to how you can coach and mentor your dog grooming staff.

    • Use this Q&A to identify key qualities among each staff member.
    • Share examples and create a team environment that allows your lead performers to be mentors.
    • Use these examples when you are coaching your low performing staff and find out where they need coaching and work on those areas.
    • Stay constructive and remember we learn from our mistakes.

Pet groomer, dog grooming

Create a mentoring program.

  • Pair a struggling employee with a successful one and allow them to shadow for the day.
  • Create a part time assistant program that will allow for the struggling employee to gain extra training. They can then practice the skills they have learned by working independently on the opposite days.

Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties.

  • A team that operates in a positive atmosphere will always outperform.
  • You may feel cutting your losses may cut your revenue but if your team performs better in return, you have made a gain.

Incorporate pricing levels for dog grooming services.

  • Start the new or struggling employees out at a lower price level to promote an incentive for growth.
  • Set goals within each price level that must be reached and maintained in order to move to the next pricing level. This concept will motivate your employees to meet specific expectations and grow quickly.
  • This creates the ability for the stylist to receive a raise as reward for their progress.
  • Suggested goals would be- retail per guest, service per guest, guest retention, and re-booking.  All of these goals can be monitored within your software program. You may want to consider team goals as well.

Market your dog grooming business and staff through your software.

 

Marketing, dog grooming

The opportunities for marketing to your clients are endless.

  • Create a loyalty program that will boost referrals.
  • Create automated marketing emails thanking customers for visiting your dog grooming business. Within your emails add links to online booking, Instagram pages, facebook pages and anywhere you gain reviews.
  • Identify a target group of customers and send a marketing email for a specific promotion.

It is important to consistently monitor your staff performance. With a positive atmosphere and a little constructive criticism, your staff will grow and thrive. Everyone can use a little motivation from time to time.

This same concept can be applied to increasing your retail sales.

What is the top performing retail product?

    • Who does this product target?
    • What does the product do?
    • When is this product used?
    • Where is this product placed in your retail area?
    • Why is it popular among your customers?
    • How is it promoted and used within the groomers?

Utilize key points about your top sellers.

  • Identify how they are being promoted within the groomers.
  • What can be done differently to promote the products that are not selling?

Always educate your staff on the products in the retail area.

  • Schedule workshops and invite your distributor reps to come in and educate your team about new products or existing products that are not moving off the shelf.
  • Make sure the staff has access to each item in the back bar area to utilize on their clients.
  • Set goals and incentives for your team or individual staff on retail sales. Offer prizes to the top sellers. “There is nothing wrong with a little friendly competition.”

Create a customer experience that your whole team offers their guest.

  • Have your team talk about the products they are using during the dog grooming service.
  • Hand the product to the guest and explain how it is used.
  • Write down the products used or walk the customer to the retail area and guide them to the products on the shelf.
  • Keep a record of the products in the client notes section of your software. That way if they choose to buy it later there is a reference. Your program will also store the purchase history of your customers.  Therefore, allowing you to suggest products at their next service or identifying a product a customer wants to repurchase.

small business Saturday, dog grooming

Feature a product of the month within the dog groomers.

  • Place the featured item in a visible area of the groomers.
  • Use the marketing feature within your software program to educate your clients on the item.
  • You may even offer a promotion such as, if the customer books a specific service, they will receive a discount on the item of the month.
  • Select a target market of customers that frequent a specific service and send marketing campaigns for products that coincide.  Such as targeting your highlight customers with a nail clipping.

Create loyalty points for dollars spent on your dog grooming retail products.

  • Track the points within your software program. This will give your customers an incentive to purchase retail within your dog grooming business.

There are many ways to get creative with promoting retail.  Make sure you have goals in place for your staff. You can easily track retail sales and set commission calculations in the software program. Once you have implemented these concepts, share the reports with your staff.  This will keep the momentum going and add a visual dimension to their progress. Make it fun and keep it simple. Everyone wins!

See below on how to set up the Employee Performance Report & Product Sales Statistics

Employee Performance Report

  1. Sign into Online.123petsoftware.com
  2. Select More and then Reports.
  3. Scroll down to the Employees section within All Reports
  4. Select Employee Performance Report.
  5. Select the desired date range.
  6. Select the employee you wish to run the report for from the drop-down menu.
  7. Press Run Report.

Information that is displayed:

  •         Hours Booked
  •         Percent Booked
  •         Average Ticket price
  •         $ amount of product sold
  •         Top Service Rendered name
  •         Top Service Count
  •         # of Retail Tickets
  •         # of non Retail tickets
  •         Total # of tickets
  •         % of Tickets with Retail
  •         Total Clients
  •         # of clients retained
  •         % of Clients Retained

*NOT recommended to run on the mobile apps since not all the same information is displayed.

Product Sales Statistics

  1. Sign into Online.123petsoftware.com
  2. Select More and then Reports.
  3. Scroll down to the Products section within All Reports
  4. Select Product Sales Statistics.
  5. Select the desired date range.
  6. Press Run Report

Information that is displayed:

All products are listed individually with the following information.

  •         Product ID
  •         Description
  •         Quantity Sold
  •         Wholesale cost per item
  •         Total Wholesale cost
  •         Gross profit
  •         Net Profit

There is then a Grand total line for all products

Start running these reports before the end of 2018 and really understand who and what is performing best. Figure out why these are performing well and incorporate a plan for even greater success in 2019!

2. 2018 Marketing Campaigns Review & Plan for 2019

 

recurring marketing

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. It’s easy to get caught up in the frey of managing dog grooming staff scheduling, product inventories, bills, and push out a marketing campaign as you come up for air; all while having a life.

Having creative ideas for content to win new customers is a never ending process. But how often are we cranking out our creative content on social media and then moving onto the next? It’s time to start tracking the effectiveness of your social media campaigns as 2019 is all about quality content.

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. Here are some tips on performing a 2018 marketing post-campaign analysis.

  • As good practice, keep records of your digital footprint. Do a monthly crawl of your social channels and record your followers/likes. By keeping up with these stats you will be able to check how your campaigns affect your social channels
  • Record engagement, see how many re-shares and comments a campaign has on your social channels.
  • Check your open rates associated with email campaigns, cross reference your bookings and sales during that campaign period.
  • Themes – Review your campaigns strategy and objectives
  • Were your efforts centered around brand awareness, targeting existing customers, targeting new customers or selling a new offering?
  • Organize your campaigns by themes: were your efforts centered around:

  1. Brand awareness

            2. Targeting new customers

            3. Customer retention

            4. Selling a new offering

  • Review your web traffic, your digital footprint should reflect your business in its entirety. Any efforts you place into campaigns will likely be reflected in your web traffic
  • Total Traffic – macro goals of getting eyes on  your website is a good measure of effective campaigns
  • Traffic by channel
  • Location of customers – look into where visits to your site derive, you may be surprised!

In 2019 make retaining your existing customers a priority as it is 5x cheaper to hold on to your existing clients than to find new ones.

See here for our step by step video on how to set up marketing campaigns in 123Pet and make your marketing strategy even more automated!

 

3. Benefits of Integrated Credit Card Processing in 2019

3. Benefits of Integrated Credit Card Processing in 2019

 

cc processing

Integrating your credit card processing with your software program can offer many benefits to your business in 2019. Not only do you have access to great credit card processing rates, but you will also find that you will save time and gain ways to make more money.

Less mistakes and saves time

Takes the guesswork out of consolidating your daily revenue.

  • How much time do you spend comparing your totals report in your software to the totals report from your card processor?
  • How often are there mistakes in the manual entry of what a customer paid vs. what was really charged?

With Integrated credit card processing you will avoid these mistakes and your reports will match. Simply swipe the card for payment and the amount is automatically recorded in the program. The system will even suggest a tip amount without you having to ask!

cardconnect

Integrating Credit Card Processing with 123Pet Software gives you access to more features:

Store cards on file

  • Charge in advance for services or deposits
  • Allow customers to pay for products over the phone and pick up later
  • Charge for no show appointments
  • Take a payment even when your customer forgets their credit card
  • Take online booking deposits

Membership Billing

  • Manage your memberships and take payments right through your program.
  • You no longer need to have a separate system to bill for your memberships.
  • Consolidate your routine for membership management all in one place.

Customer Facing Portal

  • Invite all or select customers to create an account online
  • Allow clients to book new or manage existing appointments right from the portal
  • Let clients update their contact information and manage their loyalty points

All-In-One POS System

Have you checked out our latest advance? Our new all-in-one system is the perfect front desk solution and has all the functions a modern groomers including an integrated payment processing so you can process all of your transactions (at great rates!) in a single system. Find out more about our new All-In-One solution here!

All-In-One

 

It’s easy to see that integrating your pet software and processing services can save you time, make you money, and allow you to bring exciting new products to your customers, which can strengthen those relationships and secure your revenue streams with new, profitable services in 2019.

Integrated payment processing services not only eases reconciliation and reporting, but if you can reduce your rates or get out from under “per transaction” fees, you can save hundreds (even thousands) of dollars each year – money you can use to grow your dog grooming business! There’s no reason to hand over your hard earned profit. Just because you got this equipment from your bank, doesn’t mean they have your best interests at heart.  You owe it to yourself to check your rates, and if your credit card processor has been increasing them, providing less than stellar customer service, or making you wait for your money, it might be time for a change.

Contact us at sales@daysmart.com and we will get you started on your journey to offering customers new processing services and making more money!

Want to learn more? Check out this short, informative webinar we produced with our credit card processing services partner, CardConnect.

Not already using a pet software and looking for ways to improve your 2019 dog grooming business plan? Get started with 123Pet here! Download a free 14 day trial that fits your specific business needs.

Boosting the Performance of your Staff and Retail

pet groomer

With 2018 coming to an end, have you completed your year end review for each of your employees and your retail sales. Do you know which employee or product performed the best? Keep reading to find out the key thing to understand about your top employees and best selling retail products.

Key things to understand about your top performers.

Identify the 5 W’s: Who is the top performing staff member?

  1. Who is your top performer?
  2. What is unique about their job performance?
  3. When do they market their skills?
  4. Why are they performing better than others?
  5. How do they interact with their team and clients?

These questions are clues as to how you can coach and mentor your staff.

    • Use this Q&A to identify key qualities among each staff member.
    • Share examples and create a team environment that allows your lead performers to be mentors.
    • Use these examples when you are coaching your low performing staff and find out where they need coaching and work on those areas.
    • Stay constructive and remember we learn from our mistakes.

Pet groomer

Create a mentoring program.

  • Pair a struggling employee with a successful one and allow them to shadow for the day.
  • Create a part time assistant program that will allow for the struggling employee to gain extra training. They can then practice the skills they have learned by working independently on the opposite days.

Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties.

  • A team that operates in a positive atmosphere will always outperform.
  • You may feel cutting your losses may cut your revenue but if your team performs better in return, you have made a gain.

Incorporate pricing levels for services.

  • Start the new or struggling employees out at a lower price level to promote an incentive for growth.
  • Set goals within each price level that must be reached and maintained in order to move to the next pricing level. This concept will motivate your employees to meet specific expectations and grow quickly.
  • This creates the ability for the stylist to receive a raise as reward for their progress.
  • Suggested goals would be- retail per guest, service per guest, guest retention, and re-booking.  All of these goals can be monitored within your software program. You may want to consider team goals as well.

Market your business and staff through your software.

 

Marketing

The opportunities for marketing to your clients are endless.

  • Create a loyalty program that will boost referrals.
  • Create automated marketing emails thanking customers for visiting your business. Within your emails add links to online booking, Instagram pages, facebook pages and anywhere you gain reviews.
  • Identify a target group of customers and send a marketing email for a specific promotion.

It is important to consistently monitor your staff performance. With a positive atmosphere and a little constructive criticism, your staff will grow and thrive. Everyone can use a little motivation from time to time.

This same concept can be applied to increasing your retail sales.

What is the top performing retail product?

    • Who does this product target?
    • What does the product do?
    • When is this product used?
    • Where is this product placed in your retail area?
    • Why is it popular among your customers?
    • How is it promoted and used within the groomers?

Utilize key points about your top sellers.

  • Identify how they are being promoted within the groomers.
  • What can be done differently to promote the products that are not selling?

Always educate your staff on the products in the retail area.

  • Schedule workshops and invite your distributor reps to come in and educate your team about new products or existing products that are not moving off the shelf.
  • Make sure the staff has access to each item in the back bar area to utilize on their clients.
  • Set goals and incentives for your team or individual staff on retail sales. Offer prizes to the top sellers. “There is nothing wrong with a little friendly competition.”

Create a customer experience that your whole team offers their guest.

  • Have your team talk about the products they are using during the grooming service.
  • Hand the product to the guest and explain how it is used.
  • Write down the products used or walk the customer to the retail area and guide them to the products on the shelf.
  • Keep a record of the products in the client notes section of your software. That way if they choose to buy it later there is a reference. Your program will also store the purchase history of your customers.  Therefore, allowing you to suggest products at their next service or identifying a product a customer wants to repurchase.

small business saturday

Feature a product of the month within the groomers.

  • Place the featured item in a visible area of the groomers.
  • Use the marketing feature within your software program to educate your clients on the item.
  • You may even offer a promotion such as, if the customer books a specific service, they will receive a discount on the item of the month.
  • Select a target market of customers that frequent a specific service and send marketing campaigns for products that coincide.  Such as targeting your highlight customers with a nail clipping.

Create loyalty points for dollars spent on retail.

  • Track the points within your software program. This will give your customers an incentive to purchase retail within your business.

There are many ways to get creative with promoting retail.  Make sure you have goals in place for your staff. You can easily track retail sales and set commission calculations in the software program. Once you have implemented these concepts, share the reports with your staff.  This will keep the momentum going and add a visual dimension to their progress. Make it fun and keep it simple. Everyone wins!

See below on how to set up the Employee Performance Report & Product Sales Statistics

Employee Performance Report

  1. Sign into Online.123petsoftware.com
  2. Select More and then Reports.
  3. Scroll down to the Employees section within All Reports
  4. Select Employee Performance Report.
  5. Select the desired date range.
  6. Select the employee you wish to run the report for from the drop-down menu.
  7. Press Run Report.

Information that is displayed:

  •         Hours Booked
  •         Percent Booked
  •         Average Ticket price
  •         $ amount of product sold
  •         Top Service Rendered name
  •         Top Service Count
  •         # of Retail Tickets
  •         # of non Retail tickets
  •         Total # of tickets
  •         % of Tickets with Retail
  •         Total Clients
  •         # of clients retained
  •         % of Clients Retained

*NOT recommended to run on the mobile apps since not all the same information is displayed.

Product Sales Statistics

  1. Sign into Online.123petsoftware.com
  2. Select More and then Reports.
  3. Scroll down to the Products section within All Reports
  4. Select Product Sales Statistics.
  5. Select the desired date range.
  6. Press Run Report

Information that is displayed:

All products are listed individually with the following information.

  •         Product ID
  •         Description
  •         Quantity Sold
  •         Wholesale cost per item
  •         Total Wholesale cost
  •         Gross profit
  •         Net Profit

There is then a Grand total line for all products

Start running these reports before the end of 2018 and really understand who and what is performing best. Figure out why these are performing well and incorporate a plan for even greater success in 2019!

Not set up with 123Pet Software yet? Get started with your free trial here!

 

Read More 2018 Grooming Review Articles:

2018 Marketing Campaigns Review & Plan for 2019

Benefits of Integrated Credit Card Processing in 2019

Benefits of Integrated Credit Card Processing

cc processing

Integrating your credit card processing with your software program can offer many benefits to your business in 2019. Not only do you have access to great credit card processing rates, but you will also find that you will save time and gain ways to make more money.

Less mistakes and saves time

Takes the guesswork out of consolidating your daily revenue.

  • How much time do you spend comparing your totals report in your software to the totals report from your card processor?
  • How often are there mistakes in the manual entry of what a customer paid vs. what was really charged?

With Integrated credit card processing you will avoid these mistakes and your reports will match. Simply swipe the card for payment and the amount is automatically recorded in the program. The system will even suggest a tip amount without you having to ask!

cardconnect

Integrating Credit Card Processing with 123Pet Software gives you access to more features:

Store cards on file

  • Charge in advance for services or deposits
  • Allow customers to pay for products over the phone and pick up later
  • Charge for no show appointments
  • Take a payment even when your customer forgets their credit card
  • Take online booking deposits

Membership Billing

  • Manage your memberships and take payments right through your program.
  • You no longer need to have a separate system to bill for your memberships.
  • Consolidate your routine for membership management all in one place.

Customer Facing Portal

  • Invite all or select customers to create an account online
  • Allow clients to book new or manage existing appointments right from the portal
  • Let clients update their contact information and manage their loyalty points

All-In-One POS System

Have you checked out our latest advance? Our new all-in-one system is the perfect front desk solution and has all the functions a modern groomers including an integrated payment processing so you can process all of your transactions (at great rates!) in a single system. Find out more about our new All-In-One solution here!

All-In-One

 

It’s easy to see that integrating your pet software and processing services can save you time, make you money, and allow you to bring exciting new products to your customers, which can strengthen those relationships and secure your revenue streams with new, profitable services in 2019.

Integrated payment processing services not only eases reconciliation and reporting, but if you can reduce your rates or get out from under “per transaction” fees, you can save hundreds (even thousands) of dollars each year – money you can use to grow your pet grooming business! There’s no reason to hand over your hard earned profit. Just because you got this equipment from your bank, doesn’t mean they have your best interests at heart.  You owe it to yourself to check your rates, and if your credit card processor has been increasing them, providing less than stellar customer service, or making you wait for your money, it might be time for a change.

Contact us at sales@daysmart.com and we will get you started on your journey to offering customers new processing services and making more money!

Want to learn more? Check out this short, informative webinar we produced with our credit card processing services partner, CardConnect.

 

Read More 2018 Grooming Review Articles:

Identifying and Boosting the Performance of your Staff and Retail Sales

2018 Marketing Campaigns Review & Plan for 2019

2018 Marketing Campaigns Review & Plan for 2019

recurring marketing

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. It’s easy to get caught up in the frey of managing staff scheduling, product inventories, bills, and push out a marketing campaign as you come up for air; all while having a life.

Having creative ideas for content to win new customers is a never ending process. But how often are we cranking out our creative content on social media and then moving onto the next? It’s time to start tracking the effectiveness of your social media campaigns as 2019 is all about quality content.

In order to strategize your 2019 marketing campaigns we first must take a look at how 2018’s marketing performed. Here are some tips on performing a 2018 marketing post-campaign analysis.

  • As good practice, keep records of your digital footprint. Do a monthly crawl of your social channels and record your followers/likes. By keeping up with these stats you will be able to check how your campaigns affect your social channels
  • Record engagement, see how many re-shares and comments a campaign has on your social channels.
  • Check your open rates associated with email campaigns, cross reference your bookings and sales during that campaign period.
  • Themes – Review your campaigns strategy and objectives
  • Were your efforts centered around brand awareness, targeting existing customers, targeting new customers or selling a new offering?
  • Organize your campaigns by themes: were your efforts centered around:

  1. Brand awareness

            2. Targeting new customers

            3. Customer retention

            4. Selling a new offering

  • Review your web traffic, your digital footprint should reflect your business in its entirety. Any efforts you place into campaigns will likely be reflected in your web traffic
  • Total Traffic – macro goals of getting eyes on  your website is a good measure of effective campaigns
  • Traffic by channel
  • Location of customers – look into where visits to your site derive, you may be surprised!

In 2019 make retaining your existing customers a priority as it is 5x cheaper to hold on to your existing clients than to find new ones.

See below our step by step video on how to set up marketing campaigns in 123Pet and make your marketing strategy even more automated!

Read More 2018 Grooming Review Articles:

Identifying and Boosting the Performance of your Staff and Retail Sales

Benefits of Integrated Credit Card Processing in 2019

Business Software: Your Pet Groomer’s Holiday Season Secret Weapon

The holiday season can present unique opportunities for a pet groomer—from sending out special deals to earning new customers and rewarding return ones. It can also cause chaos in your pet groomer business. More customers and more deals can mean an influx of sales, foot traffic and stress.

As a pet groomer, you’re only human—and tech is here to help you maximize these opportunities. Here’s a few reasons why investing in the right business software can help you go from surviving to thriving this holiday season—and beyond.

groomer

Online Booking

Competition can be fierce over the holidays—with more customers on vacation, home from school or looking to spend, sometimes, the most convenient option wins. Online booking makes it easy for clients to book appointments 24/7 and on the go.

Instead of having to talk on the phone and look at their schedule, customers can see all your open slots (with adjusted holiday hours) and find the one that works best for them—and you’ll be automatically notified when a client books online.

Bonus: Social Media Integration!

Business software enables your clients to book appointments directly from your Facebook business accounts. By adding the “Book Now” button, you gain more clients with a seamless user experience.

Online Booking

Automatic email and text reminders 

Customers are busy during the holiday season, too—but if they miss or show up late for appointments, it costs you money. Automated reminders are easy to set up and remove the time-consuming task of calling each client to remind them of appointments.

Once clients book an appointment online, your software will automatically notify the client by email. Then, as the appointment nears, clients will receive text reminders and can confirm if they are coming.

Employee Scheduling

Setting schedules and filling shifts can feel like a jigsaw puzzle—especially with more appointments and adjusted holiday hours. Employee scheduling software can help you set reoccurring schedules, so you don’t need to make a new schedule every week.

You can simply tweak it one week to accommodate special requests, then go back to normal the next week. Plus, during the holidays, you can keep track of paid time off. This is the best way to assure your employees are getting paid for the days they miss, without paying them for extra days once they’ve used all their personal or sick time.

Appointment POS

Pet Groomer Marketing

Email campaigns can be extremely useful during the holiday season. You can notify your client list of promotions, discounts or new services. With the right software, you can create professional looking emails that are customized to different types of customers and can help generate new leads that fuel business after the holiday season is over.

Integrated Credit Card Processing

You need to make sure your payment processing doesn’t slow you down this holiday season. Rather than juggling two systems (your business software and your payment processing system), the right business software can integrate the two for a speedy checkout experience.

That way, you can track your clients and their purchases in your business software. It also provides the total amount due, with no need to manually enter it into the payment system, saving time and reducing error.

cardpoint swipe, groomer

With the holiday shopping season well underway, you should consider investing in a software solution now to save you time and money. That way, you’ll be even more prepared to conquer not only the year ahead, but also next year’s influx of holiday traffic!

Get started with 123Pet Software here!

Top-Choice Professional Dog Grooming Supplies

dog grooming tools, professional dog grooming supplies

Professional Dog Grooming Tools & Supplies

So, you’re thinking about opening your own dog grooming business, but you don’t exactly know where to begin.

Well, you’re starting at just the right time. Professional dog grooming businesses are growing at a rapid rate. More folks are realizing that hiring a dog groomer is a very convenient service that helps eliminate some stress in their busy lives. Plus, an increasingly aging population of pet owners means many people don’t have the energy to take care of their dog’s grooming needs on their own. But, just like any other business, you first need to figure out your upfront costs before you get the ball rolling.

As a pet professional pet groomer, one of your most important upfront costs will be your professional dog grooming supplies. Without the proper tools on hand, you’ll find yourself ill-equipped when it comes to running day-to-day operations.

But, you’re going to need more than just a brush and some dollar store shampoo to be taken seriously. If you want to be treated like a professional, you need to buy the right professional supplies and tools.

Keep reading to learn about the best professional dog grooming supplies you need to make your business a success.

Nail Clippers

When it comes to buying professional dog grooming supplies, you’re going to quickly notice that you’re going to need almost two of everything.

And it begins with the nail clippers. For nail clippers, you’re going to want to purchase both a small-sized pair and a large-sized pair. Typically, nail clippers for larger dogs will state “large” on the package or product description. Both pairs of clippers should come with a cover to prevent any accidental cutting. The cover will also help prevent the clippers from rusting too quickly.

There are two styles you have to choose from for clippers: scissors-style or guillotine-style. The one you choose is really just a matter of personal preference. Although it doesn’t hurt to have both kinds on hand- as you may find some pups have personal preferences of their own!

Grooming Shears

We all know how difficult it can be to untangle a dog’s matted hair. Grooming shears will be your new best friend for cutting mats of tangled hair and beautifying the dog’s fur.

Dog owners tend to have a wide variety of preferences when it comes to their dog’s fur length. Some dog owners will want you to keep their dog’s hair short so they don’t have to deal with shedding or tangled mats. Some owners love the fluff and will just want a simple trim. And other owners will want their dog groomed in a specific way to prepare them for a dog show.

Due to the wide range of preferences, you’ll need to have a variety of shears on hand. The varieties available include: straight, curved, stiletto, blending, thinning, and convex.

Combs and Brushes

Selecting the proper brush or comb will help ensure the dog stays comfortable and healthy. As we all know, different breeds of dogs have different coats. Therefore, you are going to need a wide selection of brushes.

You will need nylon and wire combs to help work out some of the tinier knots. You will also want a flea comb for both removing fleas and de-tangling the fur. If the dog has thin fur, it will typically need a very soft brush to stay comfortable. Whereas dogs with thicker fur can usually handle much sturdier brushes.

Grooming Table

Now, a grooming table may seem like a bit of an unnecessary luxury to some, but trust us, your knees will be thanking you later. Plus, a table will help show the dog that it needs to stay in one spot until you are finished grooming.

Folding tables are great for those planning to run a mobile grooming business. Or, you can opt for an electronic table or a hydraulic table. Both of these tables can rise to the height that you require. However, the hydraulic tables require you to use a pump to get the table to your desired height, whereas with the electric tables you only have to press a button. Although they are more convenient, electric tables will tend to be more expensive.

The number one priority when purchasing a grooming table though is your comfort. Standing all day can do a number on your back, so make sure you pick a table that fits your comfort level.

professional dog grooming supplies, professional dog grooming brushes, dog grooming tools

Dog Bath

Dogs tend to carry a lot of dirt and debris on their fur, and because of this, you will definitely need to give them a good scrub down before you begin grooming. The shape of the dog tub depends on personal preference. But make sure it can hold up to 300 lbs. If you’re not afraid of splurging a little, look for a tub that has a ramp connected to it so larger dogs can walk right in.

Dog Shampoo

A shampoo is essential for keeping a dog’s fur healthy. The right shampoo can even help prevent infections and reduce the amount of shedding.

Depending on the dog’s needs, you’ll want to have a few different types of shampoos on hand. De-shedding shampoos, show pet shampoos, whitening shampoos, and flea removal shampoos will all be necessary.

Dog Fur Dryer

After a thorough scrub in the tub, the dog’s fur will need to be dried. You can use a standard handheld dryer or you can go for a standing dryer. Standing dryers are great for freeing up your hands so you can work on brushing and keeping the dog still. However, handheld dryers allow you to get closer to the fur so it drys faster.

Ear, Eye, and Dental Kits

And while the fur is the main event, you can’t forget about those ears, eyes, and teeth. Dog ear cleaning kits will help you remove any excess fur and keep the ears dry. Eye drops will help keep shampoo out of the dog’s eyes as well as any other irritating products.

You can buy dog toothbrushes and dog dental paste that are meant for one-time use only and can be thrown away after.