While millennials are buying fewer houses and having kids later, they’re happy to spend thousands a year on their pets.
If you’re running a pet grooming business, you can capitalize on this by offering more than just haircuts and washes. You can expand pet grooming services to lots of other treatments that make pets feel special and good-looking.
Here are four services to add to your pet grooming to ensure you build up lots of dedicated clients.
1. Add Some Retail Flair
When your clients drop off or pick up their furry friends, they’re going to spend precious minutes in your office and around your staff. While they’re waiting, they’re going to need to have something to do. You could supply them with chairs and magazines or you could make a little money while you have them.
Retail is a very profitable way for you to make some extra dollars while you have your clients’ attention.
Just a handful of collars, leashes, and dog washes can move pretty fast if your clients trust you. You’re going to want to do your research, however. Don’t just add any old products because your clients are going to ask you plenty of questions about what you have on your shelves.
Selling retail is challenging and won’t sell itself so have a pitch for the products that you use. Your pitch ensures that your customers feel good about what they buy.
Your retail products can give you a foothold in the retail market and after some time, you’ll be able to expand to offer high-quality products that you would use.
It might take time to build the retail arm of your business but if you’re building good relationships with clients through grooming, that’s half the battle.
2. Spa Day for Doggies
While you might offer standard grooming and washing treatments, more dog owners are trying to make their dogs feel extra special.
While they’re away for an afternoon at a spa treatment, they might be feeling guilty about leaving their dog at home.
If you offer spa treatments, you can offer your pets the chance to feel as good as you feel. Add some dental treatments so that they leave the spa day with fresh breath. Massage therapy treatments can also make older dogs feel young again.
While it can come at a premium price, many pet owners are more willing to treat their pets than to treat themselves. They might leave their dog at your spa while they’re slaving away at work. However, when they pick up their dog, looking relaxed and happy, it will give them the joy they might get from their own spa day.
More pet supply companies now offer the supplies that you need to give pets the kind of spa treatment customers wants.
When it’s easy to get the supplies that you need to offer a spa day to pets, you can expand your offerings easily. Just make sure you have adequate space to accommodate all the pups looking for that special treatment.
3. Specialize in Breeds
Even though most small business owners might think that it’s vital to be able to offer everything to everyone, specializing has its own benefits. When you specialize in a certain sized dog, a certain breed, or a certain style of grooming, you can make your offerings seem more premium.
You’ll be able to capture a market that might be willing to pay more to someone who understands their beloved pet.
Choosing to specialize doesn’t limit you. In fact, it earns you trust from your clients. They’ll be happy to work with you, knowing that you know what it takes to make a dog like theirs happy.
When you choose a specific breed, make sure your retail matches the specialization. You can find all kinds of small companies that are focused on creating products that work well for small breeds, large breeds, and boutique breeds.
If you’re the one pet groomer in town who is willing to specialize in Pomeranians, you might find that you’ve tapped into a market of true believers. They’ll come to you with all of their Pomeranian needs and style questions. Just make sure you’re prepared.
4. Portrait Services
One of the best ways to immortalize your customers’ favorite furry friends is through fancy portraits. If you dabble in photography and are good at handling dogs, you could offer the best photos of dogs in town.
You’ll have access to them right after they’ve been transformed from greasy and matted to gorgeous and fluffy. You can get the best photos of those beautiful little creatures when you’ve had them nice and relaxed after their day of spa treatments or grooming.
Offer a discount to your portraits when people have gotten a service from you. Some people might just want to drop by for the photo on its own.
All you need is a staging corner, some good looking backdrops, and some props to make the photo look complete. Have setups ready for large dogs and small dogs to ensure you don’t discriminate.
With a professional lighting setup and a great camera, you can get some extra special images of your furry clients. Add these to your social media profiles and you’ll be sure to get lots of followers.
Invest in a photo printer and you could end up expanding your services by a lot.
Pet Grooming Services Should Always Grow
Whether you’re adding mobile services to meet pets out at the farmers market or making house calls, you should always be looking to grow and expand. The more different ways you can offer pet grooming services to your clients, the more they’ll stay faithful to you.
In order to stay a successful pet groomer, check out our guide for tips.