The Pet Industry Goldmine: Facts and Trends to Know

If you are a pet owner or manage your own business in the pet industry one thing is for certain: You know the pet industry is a goldmine. With new technology and advances in care for pets, there is no sign of the industry slowing down anytime soon.

Pet owners want the best for their loved companions. And pet industry businesses want to make sure they are capitalizing on the latest market trends. Are you staying up to date with the latest pet industry trends? We can help.

We’ve put together a list of the latest trends to help you care for your pet or your business. Stay on top of these new pet industry trends and you’ll be getting the best for your pet or businesses:

1. Pet Industry Trends: Going Natural

It’s tough to underestimate the organic and natural food markets. In the United States alone organic and natural food sales forecasts to hit 6.8 billion in 2019.

But the new frontier in pet care is a drive toward natural foods as well. The global pet food market is expected to be worth $98.81 billion by 2022.

And much of that growth could be due to natural foods for pets. There are a number of trends in the pet food industry alone. These include clean labels, a healthy focus, and fewer processed foods.

Pet owners want  the same focus on health and wellness for their companions as they do for themselves. Businesses need to be aware of this trend and make sure to cater to the health food desires of their pets and owners.

pet industry trends

2. Mobile Grooming

With software apps, virtual businesses, and an increased focus on client satisfaction it’s no wonder that mobile pet grooming is set to explode.

You can hire a car through Uber. You can order grocery delivery online. Why shouldn’t pet grooming be just as easy?

Teeth cleaning for pets is another aspect of this trend. What could be easier than setting appointments, processing payments, and handling the business of grooming with a smartphone or iPad?

With technology support, mobile grooming can exceed the standards of traditional grooming and offer ease and convenience. Plus, business owners can equip their mobile enterprise with other aspects of the latest trends. You’ll be cross-marketing services on the road in 2019 with mobile grooming.

3. Pet Photography

We all know that Americans love selfies. But coming in at a close second is how much we love photographs of our pets.

Pet photography is one of the newest pet trends. It takes our love for pet photography and places it in the hands of the professionals. Pet owners want to see their loved companions in the best light.

The best pet photographers  love animals, have a great sense of style, know the market, and can handle pets to get the best results. With some photographers  charging $150 per session  there is a lot of opportunity for revenue and income in the pet photography industry.

Plus, industry professionals can leverage their grooming, dog walking, or pet care business to include pet photography. The best photographers have their own marketing embedded into their work. Just think, every pet owner who shares a photo you’ve created will be doing your advertising for you!

pet industry trends

4. Loving the Luxury

With all the attention to photography, great food, and mobile solutions the focus on luxury should come as no surprise to observers of the pet industry.

From high-quality food to boarding solutions and retail products there is a growing trend toward luxury in pet care.

High-end pet services are one of the many areas of the pet industry that is  seeing significant growth.

Pet massages, spas, spray color, and limo rides  are among the services pet owners are willing to pay for. Luxury isn’t just in the pampered experience though. Pet owners are investing in luxury goods and collars for their companions.

Leather, jewels, and custom designs  are all trends in dog collars. Pet owners want luxury in goods and experience for their loved pets.

pet industry trends

5. Technology Trends

When is the last time you went anywhere without your smartphone? Well, pet owners want the same technology benefits for their companions as they have for themselves.

Technology allows owners to monitor the behavior of their pets. It also lets them stay connected to their companions.

There are  monitoring tools like Fitbark  that let owners get to know their pets even better through technology. In addition, many of us are aware of GPS positioning services that let us locate our pets.

pet industry trends

6. Pet Waste Removal

The best industry trends address the needs and desires of owners. And what more can owners ask for than an easy solution to the worst part of dog ownership?

One of the fastest growing trends in pet care is pet waste removal. One company grew from a $150 initial investment to a business with just under $9 million in annual revenue. This company now operates in 24 states. Removing pet waste is a trend that allows owners to focus on enjoying their pet.

They let service providers deal with the headaches of waste removal.

pet industry trends

7. TV for Dogs!

You never thought you would have to share your TV with your dog, right? Turns out some dogs like TV too and signing up for DOGTV is becoming a popular trend.

DOGTV was the first television experience created for dogs to relax and entertain them, allowing you to leave a little love on when heading out of your home. DOGTV is not just a TV channel; after all, our dogs don’t binge watch their favorite shows as we do. But, they do experience happy stimulation and comfort from the scientifically developed sights and sounds that it provides.

8. The Dog Person’s Dating App

Find someone you really DIG, on the dog person’s dating app! This app allows dog owners (or anyone who’d like to snuggle up to a dog owner) a chance to meet fellow single canine lovers.

Dogs show us how to love unconditionally, so it is only fitting that they are part of the soul mate search. The app shows pictures of potential matches with their dogs. Each person creates a profile and then the app will fetch five compatible matches a day. Once a person finds someone they are interested in meeting, the app offers dog-friendly bars, restaurants and parks to meet at. It’s a goldmine!

pet industry trends

Get Easy Access To The Goldmine!

Once you realize the amount of opportunity with the pet industry trends the only question is how to make the most of it.

With the right tools, processes, and technology you can watch your revenues soar when servicing pets. As long as you have the right tools you can make the most of the pet industry trends.

Camilla A Mills

Camilla is an experienced Digital Marketing Professional and Salesforce Administrator. Her love of dogs stem from early childhood and has since found a passion for writing compelling content within the pet industry. When she isn't writing or marketing, you can find her hanging out with her Husky Shepard. She currently serves as Marketing Campaign Manager for 123Pet.
Camilla A Mills

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